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Did you know Gen Y is rapidly coming of (consumerist) age, and the marketing and media communities have recently focused more and more on the up-and-coming generation? It is well documented that these millenials are more media savvy than any other previous generations, and are really quite...

First impressions are many times the lasting impressions. Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Many company bios are simply not branding documents. They are not marketing pieces for someone...

Google+ Is a Must (So Stop Fighting It). A recent Wall Street Journal post says it all, “There’s No Avoiding Google+.” Whether you like it or not, the search engine giant is making it difficult for you to keep ignoring their growing social network. Why does this...

RJM is a big believer in the saying “What gets measured gets managed”. When it gets down to tracking a company’s success, too many businesses tend to rely on market share, profitability, EPS growth or repeat purchases only. Don’t get us wrong, you still need to track...

Knock Knock. Who’s There? Prospect. Prospect Who? Clients and new business prospects come a-calling frequently and ask RJM to plan and write new websites for their businesses. The first questions asked: “Who will be visiting your site?” 9 of 10 times we don’t get a specific answer....