The Push for Integration: Expanded Channels and Consumer Demand Call for New Approach to Customer Service By Chris Koziol Over the past ten years, new channels for communication have popped up fast and furiously, dramatically changing the way customers interact with the companies with whom they do...

I have found this cheat sheet very handy when updating our social media images. Thanks to Miranda Miller for putting them all in one place! Smart marketers have known the way to a fan’s heart is through their eyes for some time, but recent changes to the...

Thom Craver, March 21, 2013 Do you measure bounces or a bounce rate for visitors to your website? Do you consider the metric good or bad? Your answer should truthfully be, “it depends.” What is a Bounce? What is Bounce Rate? A bounce, by definition, is a...

Did you know Gen Y is rapidly coming of (consumerist) age, and the marketing and media communities have recently focused more and more on the up-and-coming generation? It is well documented that these millenials are more media savvy than any other previous generations, and are really quite...

First impressions are many times the lasting impressions. Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Many company bios are simply not branding documents. They are not marketing pieces for someone...

Google+ Is a Must (So Stop Fighting It). A recent Wall Street Journal post says it all, “There’s No Avoiding Google+.” Whether you like it or not, the search engine giant is making it difficult for you to keep ignoring their growing social network. Why does this...

RJM is a big believer in the saying “What gets measured gets managed”. When it gets down to tracking a company’s success, too many businesses tend to rely on market share, profitability, EPS growth or repeat purchases only. Don’t get us wrong, you still need to track...

Knock Knock. Who’s There? Prospect. Prospect Who? Clients and new business prospects come a-calling frequently and ask RJM to plan and write new websites for their businesses. The first questions asked: “Who will be visiting your site?” 9 of 10 times we don’t get a specific answer....

One of the most powerful mediums in use today is Direct Mail. With all the recent advances in technology, such as VDP (variable data printing), you are able to communicate with your contacts on a whole new interactive level! And when you use RJM Integrated Marketing to...